This blog is all about emerging and “new” media, but what exactly is that? Emerging media consists of social media, blogs, gaming, mobile media and many other platforms (mainly digital) that are creating a new way for companies and customers to interact.
Why is emerging media important to marketing? While traditional media, such as radio, TV, and print advertising, are still an important part of integrated marketing, emerging media is truly changing the way we advertise and interact with companies, brands, and products. Think about it, how much time do you spend checking your Facebook or Twitter account, readings blogs, or staring at your iPhone? It’s probably more than you think. Research found the average user spends 23 hours a week emailing, texting, checking social media and other forms of online communication. This means that in 2013, Americans spent more time online than they did watching TV.
With people spending that much time online, it in necessary for marketing organizations to be there as well, to meet customers where they are. By actively using emerging media, organizations can openly communicate with customers and potential customers, build brand awareness, and attract new business. I’m excited dive into the different types of emerging media, how organizations are using it, the impact it is having on marketing and so much more with this blog and I hope you will join me!
Check out this infographic by Radiate Media for some other great reasons of why it is important for organizations to be on social media.