Kermit, Miss Piggy, and the rest of the Muppets have a new movie coming out in March called Muppets Most Wanted. While it’s not surprising or unusual for new movies to use emerging media like websites, Facebook pages, Twitter accounts or mobile apps, the Muppets have taken their use of these types of media to a new level. In new TV ads for Muppets Most Wanted, fan tweets are brilliantly being used to create buzz for the new movie. The most recent ad, shown during the Golden Globes and SAG awards, Muppet fans are outraged that Muppets Most Wanted were snubbed by the award shows.
These Twitter accounts do appear to be created for The Muppets Movie as they were all created in early January and only have approximately 7-9 tweets. However, this is a unique and new way of integrating social media fans and traditional marketing. Soon, these and other commercials will be using real comments and tweets from fans to promote their products. As customers rely more and more on recommendations from friends, family and other customers, I think this will be a great way for companies to promote these recommendations to the public. I think the Muppets are really onto something and created a hilarious ad in the process!