About

20130810_172338

Welcome to my blog! I am a marketing professional with experience in direct mail, email, advertising, copy writing, graphic design, and am now diving into the world of “new” media such as blogs, mobile and of course social media! I attended James Madison University for undergrad, receiving a BBA in Marketing with a European business concentration, and am currently working on a masters degree in Integrated Marketing Communication through West Virginia University.

This blog will focus on the impact that new media is having on the world and how marketers are trying to keep up with this constantly evolving new media. While I am not new to social media, I will be learning how to use it effectively for marketing purposes and I hope you will learn with me!

Rachel

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