How do you break Twitter? Just ask @TheEllenShow!

This past Sunday night, Ellen DeGeneres hosted the 2014 Academy Awards. Besides drawing in 43 million viewers, the most in ten years, Ellen was able to make history and break Twitter in the process. All she needed were a few famous friends and a clear call to action… make history by getting the most re-tweets ever.

Having heard that, the Twittersphere sprang to life and quickly overtook what had been the current Twitter leader, Barack Obama’s re-election Tweet from 2012, by a landslide.  President Obama’s tweet held the record with over 780,000 re-tweets but Ellen’s selfie now has over 3 million re-tweets. When that many people get on a website at the same time, the result probably won’t be too good. Twitter struggled with the demand it was under, not allowing posting or even viewing of Tweets for several minutes.

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While this A-list selfie was definitely the most shared and popular moment of the Oscars, it was not the only Twitter-worthy moment. Twitter says there were more than 14.7 million Tweets around the world talking about the Oscars during the live show.

Just like the Super Bowl, this shows how many people are using a second screen while watching TV.  Another level of entertainment is achieved by following friends and celebrities on Twitter while watching events like the Oscars on TV (and you might even help make history by re-tweeting a selfie). Just another reason brands should keep the second screen in mind when creating their advertising.

Did you use a second screen while watching the Oscars? If so, why? Was it for entertainment value, multi-tasking, or just something you don’t even notice you’re doing anymore?


The Great Debate: Quality vs. Quantity

Quality And Quantity Computer Keys Showing Choice Between Excell

The debate of quality vs. quantity of social media is not as easy to choose a side as one might think. Both sides have pros and cons to them, which each company needs to carefully examine for themselves.


If I were forced to choose a side I would choose quality of social media posts. This is because social media followers will be more likely to engage with a company if their posts include quality content that they want to interact with. High quality content is more likely to encourage dialog than posting anything as long as you are posting frequently. There’s a huge difference between posting a link and never looking back and having a back-and-forth with your followers/fans. Remember that if you want people to share your content and tell their friends about you, you need to give them a reason.


Quality is also more important when it comes to the number of social media networks a company joins. Instead of joining every network available but not being able to give each enough attention, it is better for a company to only join a few and be able to engage and listen to their followers in all channels. By focusing on the networks that will truly help you reach your customers, you will be more successful than casting a wide net and joining every new platform that is available.


However, when possible companies should try to find a middle ground between quality and quantity. Great posts are only important if you have customers to see them. If it takes you months to create quality posts, you won’t have any customers waiting around to see it. In order to stay top of mind for your customers, quantity of posts is necessary in order to not be forgotten. Therefore, it is important to combine quality with a quantity that is not overwhelming or too infrequent.


What side would you take in the quantity vs quality of social media debate?



What is emerging media?

This blog is all about emerging and “new” media, but what exactly is that? Emerging media consists of social media, blogs, gaming, mobile media and many other platforms (mainly digital) that are creating a new way for companies and customers to interact.

Why is emerging media important to marketing? While traditional media, such as radio, TV, and print advertising, are still an important part of integrated marketing, emerging media is truly changing the way we advertise and interact with companies, brands, and products. Think about it, how much time do you spend checking your Facebook or Twitter account, readings blogs, or staring at your iPhone? It’s probably more than you think. Research found the average user spends 23 hours a week emailing, texting, checking social media and other forms of online communication. This means that in 2013, Americans spent more time online than they did watching TV.

With people spending that much time online, it in necessary for marketing organizations to be there as well, to meet customers where they are. By actively using emerging media, organizations can openly communicate with customers and potential customers, build brand awareness, and attract new business. I’m excited dive into the different types of emerging media, how organizations are using it, the impact it is having on marketing and so much more with this blog and I hope you will join me!

Check out this infographic by Radiate Media for some other great reasons of why it is important for organizations to be on social media.