Tech Savvy Muppets?

Kermit, Miss Piggy, and the rest of the Muppets have a new movie coming out in March called Muppets Most Wanted. While it’s not surprising or unusual for new movies to use emerging media like websites, Facebook pages, Twitter accounts or mobile apps, the Muppets have taken their use of these types of media to a new level. In new TV ads for Muppets Most Wanted, fan tweets are brilliantly being used to create buzz for the new movie. The most recent ad, shown during the Golden Globes and SAG awards, Muppet fans are outraged that Muppets Most Wanted were snubbed by the award shows.

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These Twitter accounts do appear to be created for The Muppets Movie as they were all created in early January and only have approximately 7-9 tweets. However, this is a unique and new way of integrating social media fans and traditional marketing. Soon, these and other commercials will be using real comments and tweets from fans to promote their products. As customers rely more and more on recommendations from friends, family and other customers, I think this will be a great way for companies to promote these recommendations to the public. I think the Muppets are really onto something and created a hilarious ad in the process!

What is emerging media?

This blog is all about emerging and “new” media, but what exactly is that? Emerging media consists of social media, blogs, gaming, mobile media and many other platforms (mainly digital) that are creating a new way for companies and customers to interact.

Why is emerging media important to marketing? While traditional media, such as radio, TV, and print advertising, are still an important part of integrated marketing, emerging media is truly changing the way we advertise and interact with companies, brands, and products. Think about it, how much time do you spend checking your Facebook or Twitter account, readings blogs, or staring at your iPhone? It’s probably more than you think. Research found the average user spends 23 hours a week emailing, texting, checking social media and other forms of online communication. This means that in 2013, Americans spent more time online than they did watching TV.

With people spending that much time online, it in necessary for marketing organizations to be there as well, to meet customers where they are. By actively using emerging media, organizations can openly communicate with customers and potential customers, build brand awareness, and attract new business. I’m excited dive into the different types of emerging media, how organizations are using it, the impact it is having on marketing and so much more with this blog and I hope you will join me!

Check out this infographic by Radiate Media for some other great reasons of why it is important for organizations to be on social media.

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